Grow ecommerce revenue. Know where to focus next.

My deepest experience is in retail ecommerce, especially high-consideration purchases. The questions I ask apply to any business that depends on its website to win customers: Is the message that brings people to your site the right one? Does the landing page deliver on it? What gets in the way of someone submitting a form? If you generate leads online instead of selling through a cart, I can review your digital marketing and on-site conversion. If your situation is outside what I can help with, I’ll tell you on the first call. Explore the Digital Marketing Assessment

I look at your ads, search listings, emails and other entry points the way a customer sees them, and compare what you promise with what the visitor is trying to do. The goal is to find messages that attract the wrong visitors or fail to attract the right ones, and to decide what to change first. Explore the Digital Marketing Assessment

I follow the path a visitor takes from the ad or link to the page and check whether the page confirms what they were promised, answers their first questions and makes the next step obvious. A mismatch between the click and the page can get in the way of conversion. Explore the Ecommerce Growth Assessment

I review each step between the click and the form: what the page asks for, how much it asks, which doubts it leaves unanswered and where visitors drop off. Together, we rank fixes by likely impact and effort, and look at lead quality, not just form volume. Explore the Digital Marketing Assessment

I use AEO for answer engine optimization and GEO for generative engine optimization: work that helps AI systems retrieve and describe a business accurately. I use ACO, agentic commerce optimization, as working vocabulary for product information and shopping handoffs. These are related disciplines, not guarantees of inclusion or settled rules for every platform.

I help retailers and online businesses with customer friction, marketing and sales messages, conversion, ecommerce technology decisions and AI discovery. For technology companies, I review products from a retail ecommerce leader and technology buyer’s perspective, including customer experience and the questions retail buyers need answered. Across these services, I offer advisory support or fractional leadership to help move the work forward. If you run a non-retail business that generates leads online, see my answer above about non-retail businesses. Read about non-retail businesses

I spent more than 20 years at NFM, most recently Director of Ecommerce from 2018 to 2026. I guided a Salesforce Commerce Cloud migration and connected the online experience with stores, delivery, financing and operations. I bring that practical perspective to the decisions we work through together.

Protecting your confidential information starts before the work begins. A mutual non-disclosure agreement (NDA) is the first step before any engagement, establishing confidentiality obligations for both parties. I work within your existing analytics tools using access you authorize, and I do not download sensitive client data. Access is limited to what is necessary for the agreed scope and follows your security and access requirements. The engagement agreement documents the scope of work and permitted use of information, so expectations are clear from the outset.