Product Review

An experienced ecommerce perspective

See your product through an ecommerce leader’s eyes.

I review ecommerce technology products from the perspective of an ecommerce leader with more than 20 years building and leading ecommerce. I look at how the product works for the customer and the people responsible for using it, identifying friction, unclear features and practical gaps.

Through product reviews, demos and working sessions, I provide direct feedback on usability, customer value and day-to-day workflows. Together, we identify where the product could be clearer, easier to use or more useful.

I also bring the perspective of a former ecommerce leader evaluating new technology. I share what I look for when making a purchasing decision, where the buying process creates friction, and how to make your product’s value clearer so prospective buyers can say yes with confidence.

How I can help

Ways to work together

• Product and demo reviews: Assess usability, customer value, missing capabilities, and practical limitations.
• Technology buyer reviews: Review your product, demo and sales message from a former ecommerce leader’s perspective. Identify unanswered questions and friction that can make a purchase harder to approve.
• Customer experience reviews: Look at the product through the customer's eyes to find friction and unclear next steps.
• Workflow and usability feedback: Review how the product fits day-to-day ecommerce work and identify practical gaps.
• Ongoing product feedback: Review updates and provide feedback as the product develops.

Scope, fees and timing

The first 30-minute call is free. Ongoing advisory is $300 per hour, billed in 30-minute increments, with a three-hour ($900) starting commitment. We agree on priorities up front, and I get your approval before going over the agreed hours. Time covers calls and any agreed preparation, research or follow-up.

Priorities and timing are agreed on the call. Mutual NDA first. Remote, with travel when useful.