Define the mandate
Agree on business outcomes, authority, time commitment, stakeholders and decisions that require executive ownership.
Interim and part-time executive ecommerce leadership
Fractional Ecommerce Leadership
Get experienced ecommerce leadership to set priorities, coordinate people and partners, and move important work forward.
When this service helps
When fractional leadership helps
- The ecommerce leader has departed or a permanent search will take time.
- A capable team needs clearer direction, priorities and executive air cover.
- Growth has slowed and performance discussions are fragmented across functions.
- A replatform, modernization or operating-model change needs experienced oversight.
- The company needs executive ecommerce leadership, but not yet as a full-time role.
- An ecommerce leader is in place and wants a senior partner for coaching, air cover or a second opinion on major decisions.
Why it matters
Decisions this helps you make
- Whether you need a full-time ecommerce leader now, later, or not at all
- What the role should own: customer experience, performance priorities, roadmap and partner coordination
- Which priorities need executive attention in the next 90 days
- How to set up a permanent leader, or your current one, to succeed
The goal is clearer accountability and a plan your people and partners can carry forward, focused on customer experience, conversion and revenue.
Deliverables
What the role covers
- 01Defined executive mandate, decision rights and engagement cadence
- 02Performance scorecard and operating review
- 03Team, agency and partner leadership
- 04Roadmap, budget and investment prioritization
- 05Cross-functional alignment across marketing, merchandising, technology, operations and finance
- 06Executive and board-ready performance communication
- 07Permanent-leader transition support when applicable
How the work progresses
How the first 90 days work
Get a clear view of performance
Create a shared fact base, operating rhythm and clear accountability for the most important commercial measures.
Lead the priorities
Direct teams and partners against an executable roadmap while resolving cross-functional constraints.
Build lasting momentum
Clarify responsibilities, document decisions and strengthen processes so your people and partners can keep progress moving after I leave.
Working together
Scope, fees and timing
Engagements are remote, with travel and on-site work agreed when useful. We work with the people and partners available to your business and identify where additional support may help.
How engagements are priced
The Ecommerce Growth Assessment has a fixed fee, scoped on the call. Other defined projects have an agreed scope and fee. Fractional leadership fees and involvement are scoped on the call.
The first 30-minute call is free. Ongoing advisory is $300 per hour, billed in 30-minute increments, with a three-hour ($900) starting commitment. We agree on priorities up front, and I get your approval before going over the agreed hours. Time covers calls and any agreed preparation, research or follow-up.
Timing and your involvement
Start dates, duration, meeting cadence and client time commitments are agreed during scoping. Who's involved: a business sponsor and the people or partners responsible for ecommerce and related functions. Decision rights, reporting relationships and time commitment are agreed before work starts.
Tools and information
The existing tools and operating information needed for the agreed leadership role. Access and authority are limited to the engagement mandate. I work within your existing analytics tools and do not download sensitive client data.
Confidentiality and follow-through
A mutual NDA is the first step before any engagement. The written scope defines access, responsibilities and deliverables. After the roadmap, we agree how to move forward: I can provide advice, coordinate your people and partners, lead agreed priorities as a fractional leader, or help bring in trusted partners and oversee the work.
How I protect your dataQuestions about this service
How is fractional leadership different from consulting?
I can provide advice, or take on an agreed leadership role with responsibility for moving priorities forward. In a fractional role, I help make decisions, coordinate people and partners, and keep the work progressing.
Can you support a permanent executive search?
Yes. I can help stabilize the function, clarify the role, evaluate candidates and prepare an orderly transition to a permanent leader.
How much time does a fractional engagement require?
We agree the time around the responsibilities. I may provide several hours of focused support per week or spend multiple days in an embedded interim role.
Do you work with existing teams and agencies?
Yes. I work with the people and partners available to your business, clarify priorities and responsibilities, and identify where additional support would help.
Can you work alongside our current ecommerce leader?
Yes. I can support an existing leader through coaching, a second opinion on major decisions, executive advocacy and help coordinating priorities, while that leader retains ownership of the function.
Need senior ecommerce leadership?
Start with a complimentary 30-minute introductory call about the business situation, the decision in front of you, and whether there is a good fit. If there is, we agree a written scope before work begins.
Your first 30-minute call is free. If we agree on hourly advisory, the starting commitment is three hours ($900). Booking the free call creates no paid commitment.