Accessible
Can search engines, answer engines and approved agents retrieve the important pages, data and policies through the real CDN, WAF and rendering environment?
Jeff Douglas AI Discovery Readiness Framework · Version 1.0
Make the business easier for AI to find, trust, cite, and recommend.
AI visibility is not one technical setting or content tactic. It is the result of seven connected conditions that can be tested, improved, measured and governed.
The operating principle
Being reachable is only the first step.
An AI system can reach a website and still misunderstand the company, distrust its claims, prefer a better-supported competitor, or fail to complete the user’s task. The framework tests the full chain rather than declaring success when a crawler is allowed.
It is designed for executives who need to turn a fast-changing topic into concrete ownership, evidence, priorities and measurement.
Understandable
Are the company, people, services, products, locations, policies and relationships explicit and consistent?
Credible
Can independent systems verify important claims instead of relying only on marketing copy?
Citable
Does the site contain concise, specific answer surfaces worthy of being used as supporting evidence?
Comparable
Can an assistant accurately compare the offer with relevant alternatives and understand who it is best for?
Actionable
Can a person or approved agent take the next step without ambiguity or broken handoffs?
Measurable
Can leadership see whether accessibility, inclusion, citations, referrals and commercial outcomes are improving?
How an assessment is run
Start with the questions buyers actually ask
Define scenarios
Choose high-intent questions, comparisons and tasks tied to real buyers and business value.
Establish the baseline
Run a controlled prompt set, record inclusion, accuracy, citations and competitor presence, and document testing conditions.
Trace the evidence
Determine which pages and third-party sources support the answer, and where missing or conflicting information reduces confidence.
Prioritize and govern
Assign owners, measures and release criteria, then expand only after priority pages are indexed and measurement is working.
Recommended scorecard
Measure visibility and business impact together.
- Priority URLs indexed and eligible for snippets
- Verified crawler hits by bot and URL
- Brand inclusion across controlled prompts
- Accuracy and citation rate
- Share of inclusion versus named competitors
- Identifiable AI referral sessions
- Qualified leads and assisted conversions
- Claims and content reviewed on schedule
What this framework does not promise
No company can force an independent AI platform to cite or recommend it. The goal is to remove avoidable barriers, make claims easier to verify, improve the quality and usefulness of the available evidence, and measure whether AI systems are more willing to recommend you.
Want your company assessed against the framework?
The AI Discovery Assessment turns these seven dimensions into a baseline and prioritized 90-day roadmap.
Explore the assessment