Establish the questions
Define the buyer situations, comparison prompts, category questions and executive decisions that matter commercially.
AI discovery, AEO, GEO and agentic-commerce readiness
AI Discovery Assessment
Understand how AI assistants represent your business, whether customers receive clear and accurate information, and where to focus improvements.
When this service helps
When an AI discovery assessment helps
- Your leadership team cannot answer whether the company appears in important AI-generated answers.
- AI tools describe the business, services or products inaccurately.
- SEO traffic is stable, but discovery behavior is shifting toward AI-assisted research and comparison.
- The company has content and structured data, but no proof that crawlers can reach or use it.
- Teams are pursuing AI visibility tactics without a shared baseline, owner or measurement plan.
Why it matters
Decisions this helps you make
- Which AI surfaces matter for your category and buyers, and which can wait
- Whether the bottleneck is crawler access, product data, content or third-party evidence
- What to fix first to be described accurately and recommended more often
- What to report to leadership, and how to measure progress without overclaiming
At the end, you have a baseline you can defend and a way to measure progress every quarter.
Deliverables
What you receive
- 01Technical crawler, rendering, robots, sitemap and retrieval review
- 02Entity, claims, content, structured-data and product-information audit
- 03Controlled visibility baseline across agreed buyer questions and competitors, including answer accuracy and citations
- 04Citation and third-party authority review
- 05Priority buyer-scenario and content recommendations
- 06Measurement specification for indexing, crawlers, referrals, prompts and leads
- 07Executive findings session and prioritized 90-day roadmap
How the work progresses
How the assessment works
Test accessibility and understanding
Review what machines can retrieve, what the site communicates, and whether important claims are explicit and consistent.
Verify authority
Examine the first-party evidence and independent sources an AI system can use to corroborate the company.
Prioritize action
Turn the findings into owners, measures and a sequenced roadmap rather than a list of disconnected tactics.
Working together
Scope, fees and timing
Engagements are remote, with travel and on-site work agreed when useful. We work with the people and partners available to your business and identify where additional support may help.
How engagements are priced
The Ecommerce Growth Assessment has a fixed fee, scoped on the call. Other defined projects have an agreed scope and fee. Fractional leadership fees and involvement are scoped on the call.
The first 30-minute call is free. Ongoing advisory is $300 per hour, billed in 30-minute increments, with a three-hour ($900) starting commitment. We agree on priorities up front, and I get your approval before going over the agreed hours. Time covers calls and any agreed preparation, research or follow-up.
Timing and your involvement
Start dates, duration, meeting cadence and client time commitments are agreed during scoping. Who's involved: an executive sponsor and the owners of digital content, ecommerce, product data and technology. Together we agree the buyer questions and competitors to evaluate.
Tools and information
Public website and product information, relevant feeds and content, and authorized access to existing analytics or webmaster tools where useful. I work within your existing analytics tools and do not download sensitive client data.
Confidentiality and follow-through
A mutual NDA is the first step before any engagement. The written scope defines access, responsibilities and deliverables. After the roadmap, we agree how to move forward: I can provide advice, coordinate your people and partners, lead agreed priorities as a fractional leader, or help bring in trusted partners and oversee the work.
How I protect your dataQuestions about this service
Is this the same as an SEO audit?
No. I review technical access, but I also test how your business is described, which evidence supports it, and what happens across agreed buyer questions. The assessment includes answer accuracy, citations, product information and measurement.
Do you guarantee inclusion in ChatGPT or Google AI answers?
No. I cannot guarantee a recommendation or citation from an independent AI platform. I identify avoidable barriers and prioritize improvements to the information those systems can retrieve and verify.
Which AI platforms do you evaluate?
We agree the platforms around your customers and category. I may evaluate ChatGPT, Google Search AI features, Gemini, Claude, Perplexity and Microsoft Copilot.
How do you measure AI visibility?
I start with repeatable buyer questions and record inclusion, accuracy, citations and competing sources. I connect that baseline to available referral and lead data, while distinguishing observed results from attribution we cannot verify.
Can this include agentic commerce readiness?
Yes. I can review product information, policies and customer handoffs that matter to AI-assisted shopping. We agree the scope around the capabilities relevant to your business rather than assuming autonomous purchasing is already available everywhere.
What happens after the assessment?
I leave you with clear priorities and a practical roadmap. I can provide advice, coordinate people and partners, or lead agreed priorities through a defined follow-on engagement.
Want to see how AI describes your business?
Start with a complimentary 30-minute introductory call about the business situation, the decision in front of you, and whether there is a good fit. If there is, we agree a written scope before work begins.
Your first 30-minute call is free. If we agree on hourly advisory, the starting commitment is three hours ($900). Booking the free call creates no paid commitment.