Experience
Ecommerce leadership you can check
More than 20 years building, scaling and modernizing an enterprise ecommerce business, with leadership across teams, customer experience, technology and retail operations.
20+years in digital commerce
No. 310North American online retailer by web sales · Digital Commerce 360, 2023
TeamCross-functional leadership
4U.S. markets across high-consideration categories
Scope of leadership
What I was responsible for
- Ecommerce revenue, budgeting, forecasting and investment prioritization.
- Coordinated people and priorities across ecommerce functions.
- Regular performance and strategy updates to executive leadership.
- Business leadership of an enterprise commerce-platform migration to Salesforce Commerce Cloud.
- Customer experience spanning inventory, pricing, financing, fulfillment, service and stores.
- Deep experience in complex, high-consideration omnichannel retail.
Experience
What the work looked like in practice
Business building
From early online catalog to enterprise ecommerce
How a high-consideration retailer built a real ecommerce channel and connected it to the broader operating model.
Explore experiencePlatform modernizationLeading the business through an enterprise Salesforce Commerce Cloud migration
The business leadership responsibilities behind moving from a legacy platform to Salesforce Commerce Cloud.
Explore experiencePublic record
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I’m available for assessments, advisory engagements and fractional leadership.
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