Insights
Practical insights on ecommerce and AI-driven commerce.
Articles for retail leaders navigating digital growth, customer behavior, platform change, AI discovery, and the operating work behind better commerce. RSS feed
AI discovery
How to Audit Your Visibility in ChatGPT and AI Search
I show how to check whether AI assistants can find your business, describe it accurately and cite useful evidence.
2 min read · ReadAI discovery
What an AI Discovery Assessment Should Include
I explain how an AI discovery assessment turns access, accuracy and evidence checks into practical priorities.
2 min read · ReadPerspective
I've Watched Five Waves Reshape Ecommerce. The Sixth Is Following the Same Script.
I connect the major shifts in ecommerce to the customer experience and leadership decisions that matter next.
13 min read · ReadMeasurement
How to Measure AI Referrals and Zero-Click Influence
I show how to connect AI visibility and referrals to useful business measures while being clear about attribution gaps.
2 min read · ReadDefinitions
AEO vs. GEO vs. ACO: What Retail Leaders Need to Know
I explain answer engine optimization, generative engine optimization and agentic commerce optimization so you can focus on the work behind the labels.
2 min read · ReadLeadership
When to Hire a Fractional VP of Ecommerce
I explain when fractional ecommerce leadership can help and what to clarify before bringing in outside support.
2 min read · ReadEcommerce growth
A High-Consideration Ecommerce Friction Checklist
I walk through the questions that can reveal friction in purchases where customers need extra confidence.
2 min read · ReadPlatforms
Dreamforce 2026: Commerce Changes That Matter for Retail Leaders
I separate the Salesforce commerce changes that need attention from those that can wait, so retail leaders can focus their plans.
26 min read · ReadExecutive guide
Agentic Commerce for Retail Leaders: A Quick-Start Guide
I explain what AI-assisted shopping means for product information, customer trust and the decisions retail leaders need to make.
18 min read · Read online