Gather the facts
Review available analytics, customer behavior, sales messages, research and current business priorities.
Conversion, customer journey and operating performance
Ecommerce Growth Assessment
A fresh look at your ecommerce business to find customer friction, fix unclear messaging, and identify what to improve first.
Growth challenges
When a growth assessment helps
- Traffic is growing but conversion and revenue are not keeping pace.
- Paid, search and affiliate traffic is rising in cost but not in quality.
- Conversion work is driven by opinions, isolated tests or an oversized backlog.
- Marketing, merchandising, product, technology and operations use different definitions of the problem.
- Leadership lacks a clear view of where friction or an unclear sales message is costing customer confidence and sales.
- The roadmap contains activity but does not show which outcomes the work should change.
Why it matters
Decisions this helps you make
- What to fix first, ranked by customer experience, conversion and revenue impact
- What can wait, and what to stop funding
- Whether the real constraint is traffic quality, conversion, merchandising or operations
- Where additional investment is most likely to pay back
You leave with a shared understanding of current performance, clear priorities and a practical path forward using the people and partners available to your business.
Deliverables
What you receive
- 01Conversion, revenue, sales-message clarity and customer-confidence diagnostic
- 02Journey review from acquisition and traffic quality through repeat purchase
- 03Product discovery, PDP, cart and checkout assessment
- 04Merchandising, lifecycle, delivery, financing, fulfillment and service review
- 05Technology, analytics and operating-model observations
- 06Prioritized opportunity map with clear next steps, effort, dependencies and expected value
- 07Executive roadmap and measurement plan
How the work progresses
How the assessment works
Trace the journey
Connect the experience from acquisition and product discovery through purchase, delivery, service and retention.
Find what's really costing sales
Separate visible symptoms from the friction and unclear messages that affect customer confidence, conversion and revenue.
Decide what comes first
Prioritize actions by value, effort, dependency, risk and organizational readiness.
Working together
Scope, fees and timing
Engagements are remote, with travel and on-site work agreed when useful. We work with the people and partners available to your business and identify where additional support may help.
How engagements are priced
The Ecommerce Growth Assessment has a fixed fee, scoped on the call. Other defined projects have an agreed scope and fee. Fractional leadership fees and involvement are scoped on the call.
The first 30-minute call is free. Ongoing advisory is $300 per hour, billed in 30-minute increments, with a three-hour ($900) starting commitment. We agree on priorities up front, and I get your approval before going over the agreed hours. Time covers calls and any agreed preparation, research or follow-up.
Timing and your involvement
Start dates, duration, meeting cadence and client time commitments are agreed during scoping. Who's involved: an executive sponsor and the people closest to ecommerce, marketing, merchandising, technology and operations. Interviews are focused on the agreed business questions.
Tools and information
Authorized access to existing analytics tools, plus relevant roadmap, customer-research and operating materials. We identify what is available and document gaps. I work within your existing analytics tools and do not download sensitive client data.
Confidentiality and follow-through
A mutual NDA is the first step before any engagement. The written scope defines access, responsibilities and deliverables. After the roadmap, we agree how to move forward: I can provide advice, coordinate your people and partners, lead agreed priorities as a fractional leader, or help bring in trusted partners and oversee the work.
How I protect your dataPairs with the Digital Marketing Assessment: sharpen the ads and messages that bring customers in, then improve the experience that helps them buy.
See an example
Picture the work before we start.
Review an illustrative growth-assessment summary and action roadmap. The example is fictional; your scope and deliverables are agreed individually.
View the illustrative roadmapQuestions about this service
Is this a conversion-rate optimization audit?
Conversion is included, but I look beyond individual pages. I connect traffic quality, your sales message, product confidence, delivery, financing, technology and operations to understand what gets in the customer’s way.
What data do you need?
I use the information available, including analytics, conversion and revenue trends, customer research, search data, testing history, service contacts and current priorities. I document gaps rather than assume the data is complete.
Does the work include implementation?
The assessment produces findings and a prioritized roadmap. I can scope follow-on advice or help lead the work through a fractional engagement.
What categories are the best fit?
My deepest experience is in furniture, appliances, electronics, flooring and other high-consideration retail categories, where customers need confidence about fit, financing, inventory, delivery, installation and service.
Want to know what's holding growth back?
Start with a complimentary 30-minute introductory call about the business situation, the decision in front of you, and whether there is a good fit. If there is, we agree a written scope before work begins.
Your first 30-minute call is free. If we agree on hourly advisory, the starting commitment is three hours ($900). Booking the free call creates no paid commitment.