Win the click and the cart™
Digital Marketing Assessment
Strengthen the messages that win the click.
Most recently Director of Ecommerce at NFM (Nebraska Furniture Mart), 2018 to 2026. Built and scaled NFM’s ecommerce channel to No. 310 among North American online retailers (Digital Commerce 360, 2023).
What I review
Make the message worth the click.
I look at off-site ads and on-site messages: the things that win a customer’s click and bring them to your website. Together, we look at how those messages connect to what they find when they arrive.
- Paid search and shopping ads: Whether the ad message matches what the page delivers.
- Paid social and display: Whether the creative and offer match the page a customer lands on.
- Email and SMS: Whether the messages that bring customers back set the right expectation for the page.
- Organic search listings: Whether titles and descriptions set accurate expectations for the click.
The Digital Marketing Assessment focuses on winning the click. The Ecommerce Growth Assessment focuses on the traffic already on your site and what to change to improve conversion.
Pair it with the Ecommerce Growth Assessment to cover the whole path from click to cart.
Scope and fee are agreed on the call.
Questions about this service
Before we talk
Do you only work with retailers, or can you help a non-retail business?
My deepest experience is in retail ecommerce, especially high-consideration purchases. The questions I ask apply to any business that depends on its website to win customers: Is the message that brings people to your site the right one? Does the landing page deliver on it? What gets in the way of someone submitting a form? If you generate leads online instead of selling through a cart, I can review your digital marketing and on-site conversion. If your situation is outside what I can help with, I’ll tell you on the first call.
Does our landing page live up to the click?
I follow the path a visitor takes from the ad or link to the page and check whether the page confirms what they were promised, answers their first questions and makes the next step obvious. A mismatch between the click and the page can get in the way of conversion. Explore the Ecommerce Growth Assessment
How do we remove friction so more visitors submit a form and become solid leads?
I review each step between the click and the form: what the page asks for, how much it asks, which doubts it leaves unanswered and where visitors drop off. Together, we rank fixes by likely impact and effort, and look at lead quality, not just form volume.
Are your ads and pages working together?
Tell me what is bringing people to your site and what you want them to do next.
30 minutes, free. No prep needed. If it’s not a fit, I’ll tell you.