Ecommerce Growth Assessment
Identify customer friction and decide what to fix first.
- Executive findings summary
- Prioritized roadmap
- Owners, effort and success measures
Ecommerce growth advisory
Grow ecommerce revenue. Know where to focus next.
I’m Jeff Douglas. I bring 20+ years of hands-on ecommerce leadership.
At NFM, I helped grow ecommerce from its first online order in 2006 to No. 310 among North American online retailers by web sales (Digital Commerce 360, 2023).
I help retailers and online businesses find customer friction, strengthen the messages that win the click and the cart™, and prioritize work designed to improve conversion and revenue.
No prep needed. If it’s not a fit, I’ll tell you.
20+ yearsBuilding and leading enterprise ecommerce
Hands-on leadershipDigital Marketing, Product, UX, Site Merchandising and Analytics
Prior experience as Director of Ecommerce at NFM (Nebraska Furniture Mart).
Services
Find what is holding growth back.
Start with a focused assessment or get help with a specific decision.
Quick-start option
Focused advisory
$900 / 3 hours
Work through a customer journey, analytics question, marketing message or technology decision.
Explore advisory supportMore ways to work together.
Focused advisory for your next ecommerce decision.
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Explore serviceSalesforce Commerce Cloud Advisory
Connect platform decisions to customer needs and business priorities.
Explore serviceFractional, Interim & Advisory Leadership
Add experienced ecommerce leadership to guide your people, partners and priorities.
Explore serviceFor ecommerce technology companies
Product Review & Buyer Feedback
See your product through a retail technology buyer’s eyes. Find opportunities to improve the customer experience and make adoption easier.
Explore product reviewDeliverable
Know what to fix.
Know what can wait.
You receive an executive findings summary and a prioritized roadmap with owners, effort, dependencies and success measures.
See an illustrative executive roadmapIllustrative example
| Priority | Focus | Owner | Measure |
|---|---|---|---|
| Fix first | Clarify delivery information | Ecommerce and operations | Checkout progression |
| Test next | Improve product search | Digital merchandising | Search-to-product progression |
| Defer | Full site redesign | Team | Reassess after testing |
Experience
Experience behind the advice.
I bring hands-on experience across platform change, customer experience and analytics to the decisions we work through together.
Platform leadership
I led the business side of an enterprise migration to Salesforce Commerce Cloud.
Customer experience
I led digital merchandising, personalization and experimentation.
Analytics and priorities
I translated customer behavior and ecommerce performance into clear priorities.
Explore my background
Career history, public coverage and speaking.
How we work
A simple place to start.
Share your situation
Tell me what is happening and what you have tried.
Agree on the right support
Choose an assessment, focused advisory or fractional leadership.
Define the scope
Agree on deliverables, timing and fees before paid work begins.
Assessments are fixed-fee and scoped upfront. Advisory starts at $900 for three hours; additional time is $300/hour, with your approval.
FAQ
A few practical questions.
Who is this work best for?
I help retailers and online businesses with customer friction, marketing messages, conversion, technology decisions and AI discovery. For ecommerce technology companies, I review products from an experienced retail leader and buyer’s perspective. If your situation is outside what I can help with, I’ll tell you on the first call.
Who helps implement the recommendations?
Your people or implementation partners can carry out the work. I can provide follow-on advice, coordinate people and partners or help lead agreed priorities through fractional leadership. We agree responsibilities, scope and fees before that work begins.
What does an assessment cost?
Assessments are fixed-fee engagements. We agree the scope, deliverables, timing and fee before paid work begins. If you need help with a specific question, focused advisory starts at $900 for three hours.
How do you protect confidential information?
We put a mutual NDA in place before sharing confidential information. I work within your existing analytics tools using access you authorize and do not download sensitive client data. Access and responsibilities are limited to the agreed scope and follow your security requirements.
Recent writing
Perspective for your next decision.
Let’s talk
Let’s decide what to fix first.
Bring a conversion problem, a marketing question or a technology decision.
Your first 30-minute call is free and creates no paid commitment.